May 21, 2026
The Shopper & Activation Executive owns the strategy and delivery of best‑in‑class shopper activation, bringing brands to life at the point of purchase across omnichannel retail. Working cross‑functionally with Sales, Brand and external partners, the role drives commercially effective, sustainable activation that fuels brand growth.
Client Details
This is an opportunity within a market‑leading, international FMCG organisation, known for its iconic consumer brands and long‑standing heritage. The business offers a values‑led culture, strong commercial focus, and the chance to shape how brands win with shoppers across modern omnichannel retail.
Description
Lead and own the end‑to‑end shopper activation and visibility agenda across the UK
Develop and deliver the annual activation strategy by brand and key customer
Partner with Brand and Sales teams to deliver impactful shopper campaigns for NPD launches and core brand initiatives
Translate global visibility frameworks into...
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CV-Library
Berkshire, UK
Contractor