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This is a DTC leadership role inside a global FMCG business that's investing seriously in digital and commerce. You'll have ownership, exposure and the chance to shape how DTC works across Europe. Client Details A global FMCG business with a portfolio of highly recognisable brands, with HQ in London Description Define and execute the European strategy and roadmap Own the P&L, driving performance across revenue, margin, conversion, fulfilment, satisfaction and lifetime value Act as the central DTC lead, aligning stakeholders, removing blockers and ensuring consistent execution across markets Lead performance optimisation across the funnel using sales analysis, CRO, UX insights and customer feedback Build and manage an effective Retail Media and performance marketing strategy, spanning onsite, offsite, CRM, paid social, search and app Drive customer acquisition, growth and retention through data-led segmentation, attribution and continuous testing Produce clear, actionable...