Michael Waddle

Direct creative vision across all projects and campaigns, ensuring alignment with client briefs and upholding highest standards of creative excellence. Serve as client’s Subject Matter Expert, enhancing client capabilities by delivering tailored training and seminars. Capitalized on proven leadership and people management skills to expand design team from initial five to 18 onsite creatives, including designers, video editors, and copywriters, driving growth for one of Oliver's fastest-growing confidential clients. Earned the ‘Client Whisperer’ award for successfully fostering client relationships that secured an additional military account. Facilitated connections between client and OLIVER’s premier creative and technical talent, improving their digital maturity and deepening their understanding of AI as a crucial tool in production. Guaranteed production quality and seamless transitions by navigating multiple senior client restructures.

Elevated client storytelling and engagement by spearheading development of motion design proposition at Profound, directing all aspects from filming to post-production. Contributed significantly in educating team and clients on leveraging motion design to enhance their digital estates, driving innovation and improving engagement across platforms. Contributed to digital transformation and market success of high-profile clients like Saint Gobain (Jewsons), Belron (Autoglass), and LGC Group (Biosearch Technologies), by delivering engaging and effective digital solutions. Steered rollout of agency’s new brand identity using a comprehensive design system, ensuring high brand impact. Augmented overall user interaction and satisfaction on eCommerce platforms by crafting intuitive UX, UI, and Design System solutions using wireframes, journey mapping, and user-centred design principles.

Delivered effective digital content across platforms by leveraging robust expertise in video production, photography, animation, display banner design, and UX design. Showcased excellent teamwork and interpersonal abilities to partner with marketing and product teams in producing high-impact visuals, aimed at elevating brand visibility and user engagement. Amplified brand engagement and presence by crafting engaging, purpose-driven social media content tailored to connect with parents of children with skin concerns, utilizing a blend of playful creativity and strategic brand storytelling. Boosted audience interaction by designing creative campaigns to balance playfulness with compelling brand narratives. Accelerated team skill development and capabilities by mentoring junior designers and guiding senior designers in digital best practices, enhancing overall team competency and output.