I am a Senior Marketing Manager with over a decade of experience in directing large-scale programs, brand development, and leading cross-functional teams. My expertise lies in translating organizational goals into actionable strategies that enhance operational efficiency, strengthen partner relationships, and elevate brand positioning. I have a proven track record of overseeing end-to-end project delivery, multi-channel marketing campaigns, and managing commercial budgets to ensure projects are delivered on time, within scope, and to the highest standard. I am recognized for fostering collaborative teams, implementing scalable processes, and driving sustained organizational growth in fast-paced, high-pressure environments.
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Supported the launch of business managing operations and brand following company closure. Delivered 8 successful events, including the inaugural CX Annual Conference (200 delegates, 35 speakers). Managed multiple projects, tracking progress and resources while identifying potential issues. Created and implemented a new workshop format with breakout sessions, generating £48k additional profit. Expanded LinkedIn audience from 0 to 2,000 and managed ‘Top 50 Women Shaping CX’ campaign (51,000 impressions in 3 weeks). Secured and onboarded 8 new partners, delivering tailored event, content, and promotional campaigns, including the podcast ‘CX Now’. Directed brand design across all touchpoints, built website with registration systems, and managed full P&L for events of £140k.
Delivered 34 annual events including conferences, roundtables, and webinars generating leads for partners and strengthening industry presence. Increased membership sign-ups by 66% through targeted campaigns. Managed 26 partner accounts, delivering event programs, PR, whitepapers, podcasts, and webinars. Oversaw budgets up to £155k, venue contracts, catering, and production. Led website rebrand improving design, usability, and engagement. Boosted social following by 19.4% via strategic content planning. Optimized weekly newsletters, maintaining an average 23.5% open rate. Improved and implemented strategies and systems to enhance productivity and reduce costs. Excellent stakeholder management with experience influencing decision-making at senior/executive levels. Managed and developed a Digital Content Assistant to support campaign delivery. Created impactful marketing assets for ‘Power 100’, industry reports, and conferences, ensuring brand consistency.
Managed 20+ client relationships, delivering tailored solutions and fostering long-term loyalty. Led a team of 2, providing onboarding, training, and progression planning. Contributed to achieving £1.3m margin for the Manchester office. Managed budgets up to £500k (29% margin), optimizing resources for profitability. Delivered complex events for major brands (Vision Express, Interflora, Siemens, Hilti) including full logistics, AV, and production management. Improved supply chain efficiency and reduced costs through vendor negotiations. Facilitated senior leadership meetings for high-profile clients, enhancing strategic relationships.
Increased event attendance from 9 to 94 through targeted marketing strategies. Enhanced campaign performance, achieving 60% lead conversion. Pioneered new team strategy, improving campaign performance with a 3 out of 5 lead conversion. Integrated performance metrics into Salesforce for improved reporting and analysis.
Managed £800k budget, delivering 30+ external and 40+ internal events. Led a 20-member marketing team to deliver lead generation and brand visibility goals. Transitioned events online during COVID-19 while maintaining engagement.